It has been billed as Samsung’s ‘make or break’ handset following the firm’s disastrous Galaxy Note 7 launch.
But now a leading analyst has said the Galaxy S8 will struggle to outsell the previous model in the range.
Prominent Apple analyst Ming-Chi Kuo of KGI said Samsung’s phone lacks ‘sufficiently attractive selling points’ and thus the OLED iPhone could be a ‘bigger draw for consumers’.
‘We project Galaxy S8 shipments of 40-45mn units in 2017F, implying slower momentum compared to Galaxy S7 in 2016 (around 52mn units shipped),’ the note says.
‘We are conservative on demand for Galaxy S8, and believe its contribution to the supply chain will be limited.
‘Instead we recommend focusing on the sales outlook and supply chain momentum of Apple’s (US) OLED iPhone model.’
The latest images claiming to be the Samsung Galaxy S8 have revealed a device with thin bezels and a missing home button – showing off what the firm is expected to call its ‘infinity display’.
The fingerprint scanner has been relocated to the back of the handset, but the pictures have also suggested that the Samsung Galaxy S8 could be equipped with an iris scanner.
The latest leaks claiming to be the Samsung Galaxy S8 were unearthed by Slash-leaks.
The images show a smart-phone in a clear casing with a curved edge-to-edge screen.
The bezels are also very thing bezels and the home button has been removed.
However, the images suggest that the fingerprint scanner has been relocated to the back on the handset – and it could be designed with an iris scanner.
It’s also speculated that the Samsung Galaxy S8 will have a headphone jack and a USB-C connector.
The latest leaks were unearthed by Slash-leaks, which also shared a short video of what could be the Samsung Galaxy S8.
For many Samsung customers, the Galaxy S8 is not just the firm’s next phone, but a chance for the smart-phone maker to redeem themselves for the Galaxy Note 7 fiasco – 2.5 million devices were recalled after reports that some were exploding.
And although other rumors speculate the handset won’t be out until March 29, it has been one of the most talked about devices for the past few months.